Commerical Media and it's Audience

When I was discussing the corporate giants including brands such as Nike and The North Face, it reminded me of a specific example of a certain advertising and the genius and ingenuity put into it to have a substantial effect on its audience worldwide. People familiar with the game of soccer, or futbol as referred to in other countries, know its effect on an individual from adulthood all over the world. Nike produced a commercial around World Cup time while every family was glued onto the television. The commercial put every viewer in a game-like situation, playing among the best players out there. I could go on about the commercial and its effect among its audience; stirring young kids to go outside and kick the ball around on a yard, street, or dirt road, and adults to reach for that team that have loved since they were little boys as well. But you tell me... Why would a child want any other brand after viewing a short commercial such as this?