In graduating with a degree in History, it is easy to see why I am far from familiar with the common outlets of social media, the always changing technology for research, and the questioning of our past father's ideologies. I would frequently dive into books, master's theses, and pamphlets dating back to 1865, looking for answers to questions no primary source could answer from experience. I've come to realize I simply cannot avoid it anymore, social media and the ever-changing technology discovered everyday, that is. In trying to keep up with current events, I have come to realize that the small business, unique little shop on the corner will no longer survive in this day and age.

I recently read about a shoe company that I enjoyed, called "Simple Shoes," who was bought out by a larger shoe company. Details mirror the exact changes and takeovers we see everyday in the media and newspapers, larger companies simply swallowing up smaller ones due to the major amount of dollars a corporation has. No doubt social media has a major influence on this matter, because with the price of worth-while advertisement being as high as it is, the small companies have no chance to get their name out their to buyers. Companies like Nike, Polo, and North Face, and food services like McDonald's, Little Cesar's, and Fazoli's, whose cheap meals overshadow the old Italian food houses and pizza places that would be considered gems in a smaller community. Without understanding social media and properly applying a working plan on its behalf, small business will continue to diminish until it ultimately disappears.